2023-01-26
1160
#product strategy
Michael Crawford
156653
Jan 26, 2023 ⋅ 4 min read

How to create an effective contingency plan

Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Recent posts:

5 Steps To Get Your Product Team Back On Track

5 steps to get your product team back on track

Learn how to diagnose issues, rebuild trust, and re-energize an underperforming product team to drive better outcomes and stronger results.

Sara Nguyen
Oct 9, 2025 ⋅ 4 min read

Why great narratives beat OKRs in early-stage products

Story beats strategy in early-stage products. Learn why a clear narrative drives alignment, investors, and early adopters before OKRs matter.

Pascal Akunne
Oct 7, 2025 ⋅ 5 min read
How I Cut Product Waste Fast With This ECRS Workshop

How I cut product waste fast with this ECRS workshop

Discover how ECRS helps product managers eliminate waste, simplify workflows, and drive efficiency across fast-growing teams.

Zeynep Cansu Yildirim
Oct 2, 2025 ⋅ 8 min read
Leading The Transition From Product To Platform

Leading the transition from product to platform

Turn your SaaS product into a platform by spotting key signals, avoiding common traps, and building for scale, reuse, and integration.

Kayode Adeniyi
Sep 30, 2025 ⋅ 4 min read
View all posts

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