2023-01-26
1160
#product strategy
Michael Crawford
156653
Jan 26, 2023 â‹… 4 min read

How to create an effective contingency plan

Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Recent posts:

Noah Manger Leader Spotlight

Leader Spotlight: Diving into details without micromanaging, with Noah Manger

Noah Manger, Director of Product for Workflow at Zapier, shares how he balances diving into details and zooming out to see a broader vision.

Jessica Srinivas
Apr 3, 2025 â‹… 7 min read
Feasibility Study: Steps, Examples, And Free Template

How to conduct a feasibility study: Step-by-step guide with examples

Big opportunities come with big risks. A feasibility study helps you evaluate if your idea is worth it — learn how to do it right.

Shehab Beram
Apr 2, 2025 â‹… 15 min read
An Overview Of Keep The Lights On (KTLO)

What does keeping the lights on (KTLO) mean?

Keep the lights on refers to everything that comes between your product and your customers receiving its promised value.

David Pereira
Apr 2, 2025 â‹… 5 min read
Aslan Sevi Leader Spotlight

Leader Spotlight: Balancing long-term strategy with short-term iterations, with Aslan Sevi

Aslan Sevi talks about how his team balances long-term strategy with the short-term, rapid nature of the mobile app industry.

Sibel Bagcilar
Apr 2, 2025 â‹… 5 min read
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