2023-01-26
1160
#product strategy
Michael Crawford
156653
Jan 26, 2023 â‹… 4 min read

How to create an effective contingency plan

Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Recent posts:

Why PMs Must Help Architect Distribution, Not Just Adapt To It

Why PMs must help architect distribution, not just adapt to it

PMs need to move beyond feature delivery to help shape distribution strategy. Learn how org design can support this shift.

Kimberly Shyu
Jul 24, 2025 â‹… 7 min read
5 Books That Transformed My Day-To-Day Life As A PM

5 books that transformed my day-to-day life as a PM

These five books helped me grow as a product manager by improving my mindset, habits, leadership, and decision-making.

Zeynep Cansu Yildirim
Jul 22, 2025 â‹… 7 min read
Nora Keller Leader Spotlight

Leader Spotlight: Creating an environment of genuine curiosity, with Nora Keller

Nora Keller talks about embracing non-linear paths, trusting the team, and keeping product grounded in real user needs.

Sibel Bagcilar
Jul 21, 2025 â‹… 8 min read
Tyler Stone Leader Spotlight

Leader Spotlight: Navigating a complete product redesign, with Tyler Stone

Tyler Stone, Associate Director, Product at Sensor Tower, talks through how he’s led Sensor Tower through a complete product redesign.

Sibel Bagcilar
Jul 18, 2025 â‹… 8 min read
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