2024-04-26
2081
#product analytics
Else van der Berg
189232
Apr 26, 2024 ⋅ 7 min read

How to connect business metrics to customer opportunities

Else van der Berg Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.

Recent posts:

Brit Tucket Leader Spotlight

Leader Spotlight: Leading with authenticity, with Brit Tucker

Brit Tucker, VP, Head of Product & Technology at Society6, shares how her values of wellness and authenticity influence her leadership style.

Jessica Srinivas
Apr 1, 2025 ⋅ 7 min read
Reeba Mathen Leader Spotlight

Leader Spotlight: The importance of adopting a dual mindset, with Reeba Mathen

Reeba Mathen shares the pillars of scaling from startup to enterprise, emphasizing adaptability and flexibility over rigid processes.

Sibel Bagcilar
Mar 31, 2025 ⋅ 7 min read
Balancing Process Vs. Product Mindsets For Product Success

Balancing process vs. product mindsets for product success

As a PM, you shape the direction your team takes to develop, adapt, and deliver successful products to your customers

Zeynep Cansu Yildirim
Mar 27, 2025 ⋅ 5 min read
Michelle Dunivan Leader Spotlight

Leader Spotlight: Fostering authentic relationships, with Michelle Dunivan

Michelle Dunivan talks about the importance of creating authentic, trusting relationships with your manager, team, and coworkers

Jessica Srinivas
Mar 27, 2025 ⋅ 7 min read
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