“Disagree and commit” is a management principle that encourages team members to voice their opinions during the decision-making process.

Detractors have long-term effects like negative brand perception, reduced customer loyalty, and a decrease in sales.

Interchangeable modules simplify development and allow for flexibility and customization without hurting the product’s functionality.

Every color choice you make for your designs is more powerful than you think. I talk all about color symbolism in this blog.

The core premise of contingency theory is that there’s no universally correct way to lead a team or make decisions. Instead, it advocates for a strategy that’s flexible and adaptable to the situation at hand.

A successful launch creates a compelling narrative that highlights an unmet need in the market and then builds hype around the product.

Zero-to-one is all about creating something new. Move beyond iterations and build groundbreaking products that lead to entirely new markets.

Colors in UI aren’t just decoration. They’re the key to emotional impact, readability, and accessibility. This blog breaks down how to pick colors that don’t just look good — they work for your users.

As a PM, you hold the key to bridging the gap between audience needs and the company’s product. And your most important tool in the process is understanding the product market.

Word-of-mouth often takes a blend of advertising, product development, sales, and customer support to ensure growth.

Prestige pricing targets customers who value quality and exclusivity, but it’s more than setting a high price.

Marketing integration refers to strategically aligning marketing channels to create a consistent brand experience.