An established PM doesn’t just look at features and optimizations, but develops and iterates on the whole product strategy.

Psych assumes that every user visiting your product or website starts with a particular amount of motivation to engage with it.

The stronger the habit, the more often users want to use your product and the lower the chance of them churning.

Product people tend to oversimplify the jobs-to-be-done framework by focusing only on the most straightforward part — customers’ functional jobs — and ignoring their emotional and social needs.

One of the ways to improve your design speed is by mastering essential shortcuts. Here are 15 of the most useful in Figma.

Proposal outlines can take on various forms, but they serve as a way for you to generate buy-in from stakeholders for an initiative.

Nothing beats chatting with your stakeholders on a regular basis. And with some structure, you’ll produce even more extraordinary results.

Dig deep into the types of social proof, how reputable companies use them, why they work, and how you can emulate that success.

In this article, we’ll unpack the fundamental problem of shared team ownership and what you might actually achieve instead.

The Van Westendorp Price Sensitivity Meter is a tool used to determine the range of prices your users would deem acceptable for your product.

The cost of revenue refers to the costs accrued to generate revenue and usually comes from either cost-to-serve or cost of acquisition.

Problem statements are an often neglected yet immensely important part of any UX/UI design initiative. Here’s why.