Brand strategy makes or breaks a brand, and a brand strategist is at the center of it all. Let’s discuss all about this career track.

Prestige pricing targets customers who value quality and exclusivity, but it’s more than setting a high price.

A deep understanding of your customers helps you prioritize problems, define solutions, and adjust communications.

Peter Chau discusses MyFitnessPal’s focus to close the gap in nutrition literacy by educating users on adequate nutrition intake and health.