Well-executed market analysis will clearly indicate how successful the right product can be for the right target market and the right price.
With internal products, the PM has to navigate internal stakeholders and company politics, as well as change management and adoption.
XP practices are more central to the way that work is done compared to traditional projects. XP aims to deliver stable, working software, predictably.
Product strategy bridges the gap between your vision and the things you’re doing on the ground to actually get there.
Short-term goals are the goals you plan to achieve within three months. The term plans may differ according to company or product strategies.
In this article, we will deep dive into why product managers should have side projects and how they can help with your personal brand.
The INVEST principle is a practice/framework to follow when creating user stories. INVEST stands for independent, negotiable, valuable, estimatable, small, and testable.
Although creating a packaging strategy matrix is a complex and time-consuming endeavor, small improvements in your packaging strategy can make a significant impact on your product performance and bottom line.
A brand extension is an independent brand that’s separate from the main brand and any other brand extensions.
Repositioning is a powerful concept because it allows you to leverage faster, less expensive techniques to jumpstart growth.
A close collaboration with customer support equips product managers with a more attuned ear to the voice of the customer, ensuring their strategies are anchored in real-world issues rather than hypothetical scenarios.