Kevin Sakamoto discusses Dollar Shave Club’s transition from a 100-percent subscription-based model to a hybrid one.
The acronym AIDA stands for attention, interest, desire, and action. The AIDA model is a marketing funnel representing a customer’s journey.
Ayan Basu talks about what it’s like to work on a product that spans more than 160 countries and differs slightly in various markets.
Availability heuristics refer to your brain preferring to use information that’s readily available at the expense of being comprehensive.
Bernadette Fisher talks about ButcherBox’s product offerings and how they have changed over time to meet customers where they are.
Startups with fewer than 500 customers and startups targeting niche target audiences especially have a hard time.
A team lead is a visionary who can coach, guide, and motivate the team to work collaboratively towards a common goal.
Dorie Wallace talks about the role of project managers in using data to provide an impartial perspective to product managers.
Product insights involves the collection of data and gathering key information about user’s preferences and displayed behaviors.
Hypothesis-driven development focuses the development effort of validating a team’s most pressing hypotheses.
Ellen Linardi, SVP of Product and Design at Clover, shares how her design-oriented team came to understand the importance of system thinking.
As a PM, you want to make knowledge sharing as easy as possible to avoid bottlenecks and keep your team operating autonomously.
