Zeynep Cansu Yildirim I am an experienced PM of 5+ years with 9+ years of analyst and leadership experience in software companies, currently working as a PM in an ecommerce company. I am an Electric and Electronic Engineer with a Masters in Engineering Management. In my social life, I like skiing, kitesurfing, boxing, and am a professional horse rider in show jumping competitions.

Stories by Zeynep Cansu Yildirim

What Is Voice Of The Customer VOC

What is voice of the customer (VOC)?

Product Management

VOC helps ensure that customer requests are valuable and creates a competitive advantage by offering a better customer experience.

Zeynep Cansu Yildirim
Apr 11, 2023 ⋅ 7 min read
What Is Affinity Grouping? Definition, Examples, And How-To

What is affinity grouping? Definition, examples, and how-to

Product Management

In this article, we introduce the affinity grouping method. We share tools and best practices and examine how you can integrate analytics.

Zeynep Cansu Yildirim
Mar 20, 2023 ⋅ 6 min read
Value Chain Analysis: Why It’s Important And How To Do It

Value chain analysis: Why it’s important and how to do it

Product Management

Value chain analysis helps find a company’s competitive advantage and increase profits. Each product phase is important for the analysis, from beginning to end.

Zeynep Cansu Yildirim
Feb 27, 2023 ⋅ 7 min read
How To Understand And Identify Distinctive Competencies

How to understand and identify distinctive competencies

Product Management

Strategy is all about competing differently, and a distinctive competency is how we compete differently from our competitors.

Zeynep Cansu Yildirim
Jan 25, 2023 ⋅ 7 min read
How To Convey Your Project Vision Easily With A Project Charter

How to convey your project vision easily with a project charter

Product Management

There are several methods for presenting project ideas in kick-off meetings, but a project charter is all you need for a fresh start.

Zeynep Cansu Yildirim
Dec 30, 2022 ⋅ 6 min read
What Is A Project Roadmap Overview How-To With Template

What is a project roadmap: Overview and how-to (with template)

Product Management

A project roadmap is a simple table that monitors all departments’ tasks and their statuses. It shows a timeline for each task, subtask, and feature.

Zeynep Cansu Yildirim
Dec 16, 2022 ⋅ 6 min read