Zeynep Cansu Yildirim I am an experienced PM of 5+ years with 9+ years of analyst and leadership experience in software companies, currently working as a PM in an ecommerce company. I am an Electric and Electronic Engineer with a Masters in Engineering Management. In my social life, I like skiing, kitesurfing, boxing, and am a professional horse rider in show jumping competitions.

Stories by Zeynep Cansu Yildirim

Effective Time Management: Definitions, Skills, And Techniques

Effective time management: Definition, skills, and techniques

Product Management

Time management is an activity that requires you to plan and organize your time effectively. Managing your workload gets harder under stress.

Zeynep Cansu Yildirim
Jul 31, 2023 ⋅ 5 min read
How To Run A Management Meeting Agenda Template

A guide to successful meeting management

Product Management

Meeting management is the ability to run meetings efficiently and effectively, keeping them focused, and ensuring they deliver the intended outcomes.

Zeynep Cansu Yildirim
Jul 11, 2023 ⋅ 5 min read
The Iterative Process Meaning And Definition

The iterative process: Definition, steps, and overview for agile teams

Product Management

The iterative process is a set of actions consisting of analysis, planning, design, implementation, testing, and review.

Zeynep Cansu Yildirim
Jun 27, 2023 ⋅ 5 min read
How To Build Trust Through Leading By Example

How to build trust through leading by example

Product Management

Product managers help prevent the development team from veering off track and work to keep the business team aligned on their priorities.

Zeynep Cansu Yildirim
Jun 20, 2023 ⋅ 7 min read
What Is Competitive Advantage Strategy With Examples

What is competitive advantage? Strategy with examples

Product Management

Competitive advantage can only be created with strategic management. As PMs, we identify the differentiator points and amplify them to create a competitive advantage.

Zeynep Cansu Yildirim
Jun 9, 2023 ⋅ 9 min read
What Is User Acceptance Testing (UAT)? Template, Best Practices

What is user acceptance testing (UAT)? Template, best practices

Product Management

User acceptance testing (UAT) is an important phase where end-users have a chance to participate in evaluating your product.

Zeynep Cansu Yildirim
May 24, 2023 ⋅ 5 min read
What Is A Product Analyst Role Skills Responsibilities

What is a product analyst: Role, skills, and responsibilities

Product Management

Product analysts should be motivated, data-oriented, and team players. They collect customer feedback, market data, and product insights to create recommendations for product go-to-market plans.

Zeynep Cansu Yildirim
Apr 25, 2023 ⋅ 4 min read
What Is Voice Of The Customer VOC

What is voice of the customer (VOC)?

Product Management

VOC helps ensure that customer requests are valuable and creates a competitive advantage by offering a better customer experience.

Zeynep Cansu Yildirim
Apr 11, 2023 ⋅ 7 min read
What Is Affinity Grouping? Definition, Examples, And How-To

What is affinity grouping? Definition, examples, and how-to

Product Management

In this article, we introduce the affinity grouping method. We share tools and best practices and examine how you can integrate analytics.

Zeynep Cansu Yildirim
Mar 20, 2023 ⋅ 6 min read
Value Chain Analysis: Why It’s Important And How To Do It

Value chain analysis: Why it’s important and how to do it

Product Management

Value chain analysis helps find a company’s competitive advantage and increase profits. Each product phase is important for the analysis, from beginning to end.

Zeynep Cansu Yildirim
Feb 27, 2023 ⋅ 7 min read
How To Understand And Identify Distinctive Competencies

How to understand and identify distinctive competencies

Product Management

Strategy is all about competing differently, and a distinctive competency is how we compete differently from our competitors.

Zeynep Cansu Yildirim
Jan 25, 2023 ⋅ 7 min read
How To Convey Your Project Vision Easily With A Project Charter

How to convey your project vision easily with a project charter

Product Management

There are several methods for presenting project ideas in kick-off meetings, but a project charter is all you need for a fresh start.

Zeynep Cansu Yildirim
Dec 30, 2022 ⋅ 6 min read