Monica Dhiman I am passionate about solving business problems by bringing the team together and removing impediments. I started my career as a business analyst before moving into product management. I am a Certified Scrum Master and I also write my thoughts about product management at MonicaDhiman.com.

Stories by Monica Dhiman

What Is Convergent Thinking And How Is It Used?

What is convergent thinking and how is it used?

Product Management

In this article we discuss convergent thinking in product management and how to incorporate it into the product development process

Monica Dhiman
Mar 22, 2023 ⋅ 6 min read
Captive Product Pricing: How To Accessorize Core Products

Captive product pricing: How to accessorize core products

Product Management

If you have the right combination of core and accessory products, a captive product pricing strategy can be a great tool.

Monica Dhiman
Mar 3, 2023 ⋅ 6 min read
Software Testing Lifecycle Phases: Alpha, Beta, And General Availability

Software testing lifecycle phases: Alpha, beta, and general availability

Product Management

The software testing lifecycle consists of multiple phases, including alpha, beta, and general availability, designed to enhance the user experience.

Monica Dhiman
Feb 15, 2023 ⋅ 6 min read
What Is A Business Case And How To Write One (With Template)

What is a business case and how to write one (with template)

Product Management

We’ll define what a business case is, help you determine when you need one (and when you don’t), and walk you through a four-step process for writing a business case.

Monica Dhiman
Jan 23, 2023 ⋅ 6 min read
Cohort Analysis: How To Reduce Churn And Improve Retention

Cohort analysis: How to reduce churn and improve retention

Product Management

Discover how the insights gathered in a cohort analysis can help you identify the right steps to reduce churn and improve your retention rate.

Monica Dhiman
Dec 14, 2022 ⋅ 7 min read
What is a perceptual map and how to build one (template)

What is a perceptual map and how to build one (template)

Product Management

A perceptual map is a visual aid that shows how consumers perceive a product compared to its competitors in the market.

Monica Dhiman
Nov 25, 2022 ⋅ 5 min read
What Is A Technology Roadmap: Guide With Examples

What is a technology roadmap: A guide with examples

Product Management

Roadmaps are often associated with product roadmaps, but all teams can use them to communicate strategy, areas of focus, and timelines for implementing their projects.

Monica Dhiman
Nov 15, 2022 ⋅ 6 min read
Understanding The Kano Model

Understanding the Kano model

Product Management

The Kano model helps in understanding customers’ needs and prioritizes potential features on the roadmap based on the value they’re expected to deliver to users.

Monica Dhiman
Nov 11, 2022 ⋅ 7 min read
What Is Scrumban And How To Implement It

What is the scrumban methodology and how to implement it?

Product Management

Scrumban combines the structure and predictability of scrum with the flexibility and visualization of kanban to make agile teams more efficient and productive and help them continuously improve.

Monica Dhiman
Sep 6, 2022 ⋅ 6 min read

The product manager’s role at each stage of the product lifecycle

Product Management

In this guide, we’ll define the five stages of the product lifecycle (development, introduction, growth, maturity, decline), and explore the role of the product manager at each stage.

Monica Dhiman
Aug 5, 2022 ⋅ 7 min read
What Is Lean Product Management?

What is lean product management and how to apply it?

Product Management

Lean product management principles help product managers stay focused on creating customer-centric products while eliminating waste.

Monica Dhiman
Jul 29, 2022 ⋅ 5 min read

What is a minimum viable product (MVP) and how do you define it?

Product Management

Read about the advantages to adopting a minimum viable product (MVP) approach and walk through the steps involved in researching for and building an MVP.

Monica Dhiman
Jun 14, 2022 ⋅ 7 min read