18 Stories by Klaas Hermans
Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers' needs.
The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from...
Consumer insights help you learn about your customers' needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth...
In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.
Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for...
What's difference between product manager and product owner? The PM focuses on building the right product while the PO focuses on building the product...
