Klaas Hermans Lifetime in digital and innovation, ensuring value delivery. I enjoy energizing and motivating teams that create and exceed product expectations.

Stories by Klaas Hermans

Lessons Learned In Project Management: Template And Guide

Lessons learned in project management: Template and guide

Product Management

Lessons learned are insights and knowledge gained from experiences, both positive and negative, that you can use to improve future performance.

Klaas Hermans
Mar 7, 2023 ⋅ 8 min read
The 4 Ds Of Time Management: How To Be More Productive

The 4 Ds of time management: How to be more productive

Product Management

The 4 Ds of time management can help you be more productive as a product manager and instill important principles of task prioritization in your team.

Klaas Hermans
Feb 17, 2023 ⋅ 9 min read
What Is ROI: Definition, Formula, Examples, And How To Improve iIt

What is ROI: Definition, formula, examples, and how to improve it

Product Management

ROI plays a crucial role in product teams’ everyday lives, providing insights into which features and strategies are paying off and which aren’t.

Klaas Hermans
Feb 7, 2023 ⋅ 6 min read
How To Write A Creative Brief: Templates And Guide With Examples

How to write a creative brief: Templates and guide with examples

Product Management

A creative brief is a document that sets out the strategy, approach, path, and deliverables of a creative project.

Klaas Hermans
Jan 9, 2023 ⋅ 7 min read
What Is Market Share: Definition, Calculation, And How To Grow It

What is market share: Definition, formula, and how to grow it

Product Management

It is probably every company’s dream to one day be the one ruling them all — having a 100 percent market share.

Klaas Hermans
Dec 21, 2022 ⋅ 6 min read
Effective Product Critiques: Tips And Best Practices

Effective product critiques: Tips and best practices

Product Management

Product critiques get an unbiased, honest view of the product from those involved in creating/evolving it and those eager to join the team.

Klaas Hermans
Dec 20, 2022 ⋅ 6 min read
What Is Customer Effort Score (CES) And How To Measure It

What is customer effort score (CES) and how to measure it

Product Management

When a customer is dealing with your product, they want all interactions to be predictable, smooth, and seamless. The customer effort score measures this.

Klaas Hermans
Dec 8, 2022 ⋅ 5 min read
What Is Customer Experience? Definition, Examples, Strategies

What is customer experience? Definition, examples, strategies

Product Management

Delivering an excellent customer experience is essential to any product. The better the experience, the more repeat purchase, upsell, and advocacy of the product by customers.

Klaas Hermans
Nov 28, 2022 ⋅ 7 min read
Customer Satisfaction Survey Templates, Examples, And Questions

Customer satisfaction survey templates, examples, and questions

Product Management

In today’s customer-centric and data-driven world, capturing the voice of the customer is crucial. Customer satisfaction surveys help you understand how your users feel about your product.

Klaas Hermans
Nov 21, 2022 ⋅ 8 min read
What Is Conversion Rate? Definition And How To Calculate

What is conversion rate? Definition and how to calculate

Product Management

Conversion rate is the percentage of customers who complete a desired goal. Learn the formula to calculate conversion rate and how to optimize this crucial product metric.

Klaas Hermans
Nov 10, 2022 ⋅ 6 min read
What Is A Product Plan And How To Create One In 6 Steps

What is a product plan and how to create one in 6 steps

Product Management

Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers’ needs.

Klaas Hermans
Nov 4, 2022 ⋅ 7 min read
What Is A Minimum Lovable Product (MLP) And How To Build One

What is a minimum lovable product (MLP) and how to build one?

Product Management

The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from the start.

Klaas Hermans
Nov 3, 2022 ⋅ 6 min read