Klaas Hermans

  https://www.sharpwitted.ninja/ Lifetime in digital and innovation, ensuring value delivery. I enjoy energizing and motivating teams that create and exceed product expectations.


18 Stories by Klaas Hermans

What is a product plan and how to create one in 6 steps

Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers' needs.
0 7 min read

What is a minimum lovable product (MLP) and how to build one?

The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from...
0 7 min read

What are consumer insights and how to use them (with examples)

Consumer insights help you learn about your customers' needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth...
0 6 min read

What is competitive analysis? Template, examples, and how-to

In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.
0 8 min read

What is alpha testing? Definition and process with examples

Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for...
0 6 min read

Product manager vs. product owner: They’re not interchangeable

What's difference between product manager and product owner? The PM focuses on building the right product while the PO focuses on building the product...
0 7 min read