Iwalola Sobowale A mum of two vivacious boys leading Product and User Research and championing digital innovation through my newsletter and podcast, The Spotlight. Catch up with my podcast and follow me on LinkedIn. Let's chat!

Stories by Iwalola Sobowale

What Is A Product Designer? Skills, Responsibilities, And Career Path

What is a product designer? Skills, duties, and career path

Product Management

Product designers bridge the gap between user needs, business goals, and technological possibilities. Let’s take a deeper look at the role.

Iwalola Sobowale
Aug 19, 2024 ⋅ 7 min read
Drawn light bulb representing idea sketching

Idea sketching: Techniques, tools, and tips for designers

UX Design

Idea sketching is a useful skill that helps designers develop a deeper understanding of user needs and behaviors.

Iwalola Sobowale
Aug 6, 2024 ⋅ 6 min read
A Guide To Price Skimming

A guide to price skimming

Product Management

Price skimming is a strategic approach to pricing where you set a premium price at launch and gradually decrease it over time.

Iwalola Sobowale
Jul 30, 2024 ⋅ 6 min read
Interaction Design Foundation logo

The Interaction Design Foundation: What it is and what it does

UX Design

Continuous learning is critical in UX design, and the Interaction Design Foundation could be a major help in honing your skills.

Iwalola Sobowale
Jul 19, 2024 ⋅ 12 min read
An Overview Of Cross-Selling

An overview of cross-selling

Product Management

By mastering cross-selling techniques you can build long-term customer relationships and increase your customer lifetime value (CLV).

Iwalola Sobowale
Jul 10, 2024 ⋅ 7 min read
Strategies For Cultivating Happy Customers

Strategies for cultivating happy customers

Product Management

A happy customer is an enthusiastic advocate for your brand, a loyal repeat customer, and a source of positive word-of-mouth.

Iwalola Sobowale
Jun 26, 2024 ⋅ 11 min read
Automating the Mundane: 4 Tools in AI for UX Research

Automating the mundane: 4 AI tools to improve UX research

UX Design

We discuss common bottlenecks in UX research, examines the role of AI, and explores the best AI tools to improve UX research.

Iwalola Sobowale
Jun 24, 2024 ⋅ 6 min read
Improving retention graph

How to measure and improve user retention

UX Design

Tracking metrics like user retention provides a way to measure the impact of your work on the growth and success of digital products.

Iwalola Sobowale
Jun 6, 2024 ⋅ 9 min read
Document Over Web Background

Using the similarity matrix to surface card sorting insights (+template)

UX Design

Analyzing a similarity matrix can help you identify patterns that tend to be grouped together by participants in card sorting.

Iwalola Sobowale
May 10, 2024 ⋅ 8 min read
Drive Growth With These 7 Customer Feedback Tools

Drive growth with these 7 customer feedback tools

Product Management

A customer feedback tool is a software solution or platform designed to collect, analyze, and manage feedback from customers.

Iwalola Sobowale
May 10, 2024 ⋅ 5 min read
A Design Portfolio

Tips for creating a top-tier UX design portfolio in 2024

UX Design

Here are some tips to help you create an effective UX design portfolio to get past the recruiter’s line and land the interview.

Iwalola Sobowale
Apr 19, 2024 ⋅ 11 min read
Key Concepts Of Analytical Thinking With Template

Key concepts of analytical thinking, with template

Product Management

Analytical thinking is more than just a skill; it’s a mindset that transcends industries, domains, and career roles.

Iwalola Sobowale
Apr 9, 2024 ⋅ 6 min read