Linear CEO Karri Saarinen made waves when he said his product teams “don’t do A/B tests.” While A/B testing can sometimes limit creative problem solving, it’s still a quick and inexpensive way to validate assumptions in many scenarios.

Product design is the process of creating, improving, and maintaining products that solve customer and/or user needs.

UX heatmaps can be used to improve the user experience of apps and websites. Discover what they are and how to set them up.

Building in the open is a modern way of engaging with customers and other interested audiences. Discover the benefits and drawbacks of increasing the transparency with which your company builds products.

Here’s what design debt is, how cutting corners leads to it, why that’s a bad thing, and what can be done to avoid it.

Affinity mapping is the process of organizing qualitative data into groups in order to make more sense of it.

A brand extension is an independent brand that’s separate from the main brand and any other brand extensions.

Multivariate testing is a type of testing where multiple variables are tested at once, unlike A/B testing where only one variable is tested at a time.

A project sponsor oversees projects and ensures that they advance the business’s goals, missions, and overall vision.

Design handoff is the process of handing off designs to developers for them to implement, and it requires the right tools.

Learn how to avoid loading up designs with too many decorative elements and craft a visual aesthetic that looks good without impacting UX.

Branching in Figma is perfect for helping collaborators work within the same space, enabling multiple teams to work on multiple branches.