Knowing your user is crucial for B2Bs. Here’s a guide to creating personas to help you tap into your B2B audience.

Learn how to design a UX survey and some tools you can use in the UX survey process to improve your survey skills.

Let’s break down UX benchmarking in detail to understand when you need it and how to go through the process step by step.

Along with staying organized, the tree testing user research technique can help people find what they need in a quick, easy way.

Testing a product’s usability is a way to evaluate how simple it is to use, and that feedback can be invaluable for UX teams.

Although a user flow may seem self-explanatory, you should make sure you’re following these best practices.

When you combine behavioral and attitudinal data, you can enable teams to make informed decisions based on triangulated data.