Rahul Chaudhari covers Amazon’s “customer backwards” approach and how he used it to unlock $500M of value via a homepage redesign.

Maryam Ashoori, VP of Product and Engineering at IBM’s Watsonx platform, talks about the messy reality of enterprise AI deployment.

Deepika Manglani, VP of Product at the LA Times, talks about how she’s bringing the 140-year-old institution into the future.

April Dunford, bestselling author of Obviously Awesome and one of the most trusted voices in product positioning, explains how to expose weak AI claims and anchor differentiation that wins deals.