LaunchPod is a product management podcast hosted by LogRocket’s VP of Marketing, Jeff Wharton, where he talks to product leaders about the issues they faced in their careers, how they found solutions to those issues, and how you can apply these solutions in your own day-to-day product role.
April Dunford, the best-selling author of “Obviously Awesome” and “Sales Pitch,” joins LaunchPod to break down why most AI product positioning collapses when you take a closer look.
She has spent 25 years as a startup executive and consultant, helping companies stop guessing and start winning. In a world where everyone states, “We have AI,” April explains how to expose weak differentiation and anchor your story in outcomes competitors can’t match.
In this episode, we cover:
Check out the full episode with April here:
LogRocket identifies friction points in the user experience so you can make informed decisions about product and design changes that must happen to hit your goals.
With LogRocket, you can understand the scope of the issues affecting your product and prioritize the changes that need to be made. LogRocket simplifies workflows by allowing Engineering, Product, UX, and Design teams to work from the same data as you, eliminating any confusion about what needs to be done.
Get your teams on the same page — try LogRocket today.
Rahul Chaudhari covers Amazon’s “customer backwards” approach and how he used it to unlock $500M of value via a homepage redesign.
A practical guide for PMs on using session replay safely. Learn what data to capture, how to mask PII, and balance UX insight with trust.
Maryam Ashoori, VP of Product and Engineering at IBM’s Watsonx platform, talks about the messy reality of enterprise AI deployment.
A product manager’s guide to deciding when automation is enough, when AI adds value, and how to make the tradeoffs intentionally.
Learn more →
