The basis of expectancy theory is linking high efforts to desirable outcomes. Learn how implementing expectancy theory can motivate your team.

These certifications cater to various skill levels, interests, and budgets, and some include both free and paid options. While some are fully online, others offer opportunities for in-person education and networking.

Put simply, understanding the costs of developing a product, feature, or update helps you make more informed decisions throughout the product lifecycle.

Quality function deployment (QFD) helps you validate whether you’re on the right path to satisfying your customers.

The best product roadmap tools enable you to effectively communicate your product strategy, track and report on your progress, and facilitate collaboration with employees and stakeholders.

Quantitative product data is crucial to understanding user behavior. Learn how your product team can use this knowledge to improve the user experience, reduce churn rate, and generate ROI.

When teams focus on vanity metrics, they take their product in the wrong direction. Yet, PMs and other teams frequently fall into the pit of vanity metrics.

Establishing an effective product feedback loop gives cross-functional teams the data they need to create desirable and scalable products for your customers.

AARRR metrics — also known as pirate metrics — focus on every stage of the customer lifecycle to help you gain actionable insights into your consumers, identify bottlenecks, and create sustainable growth.

Prioritization frameworks are an essential part of a product manager’s tool kit because they aid in facilitating clear communication and making efficient product decisions.

When considering a product management framework, you should select one that’s best suited to boost profitability and help streamline processes.

Knowing how to run a sprint review is a prerequisite for any product management role, but it’s important to make the ceremony more than just a demo of work completed during a sprint.