Roy Cobby

  Researcher with a professional background in marketing and social media management in education and public policy, at business schools, academic journals, and stakeholder-based organizations.


6 Stories by Roy Cobby

What is program management?

Program management refers to the supervision of separate projects that share a unifying theme or enterprise target.
0 5 min read

Understanding causation vs. correlation in product management

Simple causal relationships are easy enough to spot when you are a product manager, and yes, they often appear as correlations.
0 5 min read

What is the Shape Up methodology? Definition and when to use it

Learn everything you need to know about Shape Up, including its history, why and when to use it, and key concepts.
0 8 min read

Weighted Shortest Job First (WSJF) explained for agile teams

WSJF is a task prioritization technique that is particularly useful for teams using agile methodologies. It focuses attention on crucial tasks with objectivity, a...
0 8 min read

What is product enablement? Definition and overview

Product enablement refers to the mechanisms by which members of an organization gain insight into the products the company is producing and selling to...
0 6 min read

What is a PERT chart and how to make one

A PERT chart is a project management tool designed to help teams visualize tasks and coordinate the timeline of events that must occur during...
0 9 min read