Roy Cobby Researcher with a professional background in marketing and social media management in education and public policy, at business schools, academic journals, and stakeholder-based organizations.

Stories by Roy Cobby

What Is Program Management

What is program management?

Product Management

Program management refers to the supervision of separate projects that share a unifying theme or enterprise target.

Roy Cobby
Nov 21, 2022 ⋅ 5 min read
Causation Vs. Correlation In Product Management: An In-Depth Guide

Understanding causation vs. correlation in product management

Product Management

Simple causal relationships are easy enough to spot when you are a product manager, and yes, they often appear as correlations.

Roy Cobby
Oct 31, 2022 ⋅ 5 min read
What Is The Shape Up Methodology? Definition And When To Use It

What is the Shape Up methodology? Definition and when to use it

Product Management

Learn everything you need to know about Shape Up, including its history, why and when to use it, and key concepts.

Roy Cobby
Aug 26, 2022 ⋅ 8 min read
Weighted Shortest Job First (WSJF) explained for agile teams

Weighted Shortest Job First (WSJF) explained for agile teams

Product Management

WSJF is a task prioritization technique that is particularly useful for teams using agile methodologies. It focuses attention on crucial tasks with objectivity, a bias for action, and optimization of resources.

Roy Cobby
Aug 3, 2022 ⋅ 7 min read
What Is Product Enablement? Definition And Overview

What is product enablement? Definition and overview

Product Management

Product enablement refers to the mechanisms by which members of an organization gain insight into the products the company is producing and selling to the public.

Roy Cobby
Jul 27, 2022 ⋅ 5 min read
What Is A PERT Chart And How To Make One

What is a PERT chart and how to make one

Product Management

A PERT chart is a project management tool designed to help teams visualize tasks and coordinate the timeline of events that must occur during the scope of a project’s lifetime.

Roy Cobby
Jul 14, 2022 ⋅ 9 min read