The process of identifying your target market is an ongoing effort that evolves with your product and the marketplace.

The world of product marketing is always evolving. Even for experts, it can be hard to keep up with the latest concepts, terms, and jargon.

The 8D problem-solving method is designed to address and resolve problems by identifying, correcting, and eliminating recurring issues.

Cost of delay is vital for a product manager and can help you make more informed decisions about your processes moving forward.

Win rate is the number of successful deals your sales team closes versus the total number of sales opportunities your company had.

The endowment effect is a psychological quirk where people place higher value on things simply because they own them.

A requirements management software facilitates the process of handling project requirements from gathering ideas to project completion.

Product insights involves the collection of data and gathering key information about user’s preferences and displayed behaviors.

Critical thinking is a disciplined way of understanding, applying, and evaluating information from various sources to make informed judgments.

While your instinct might be to focus on growth, you need to make sure that you also keep an eye on the customers you’ve already brought on.

Unit testing is a key part of the software development lifecycle as it ensures that the software is working to expectation.

A product roadmap is a strategic plan that defines the product’s vision, direction, and progress over a certain period of time.