Eric Chung UX designer focused on creating meaningful user value and business impact for B2B products. I also write about design.

Stories by Eric Chung

Designing Comparison Features For Better User Decision Making

How to design feature comparison tables that simplify decision-making

UX Design

Discover how to design a feature comparison table step-by-step with some best practices to ensure the comparison table is accessible.

Eric Chung
Dec 5, 2024 ⋅ 12 min read
Website Footer Design Best Practices Examples Tips Coding Insights

Website footer design best practices: Examples, tips, and coding insights

UX Design

Here are some tips and best practices for optimizing website footer UX, as well as considerations for mobile and responsive footers.

Eric Chung
Dec 2, 2024 ⋅ 14 min read
Designing Tabs Ux The Right Way: Best Practices For Modern Design

Tabbed navigation in UX: Where and when to use it

UX Design

Explore the advantages and disadvantages of using tabbed navigation to organize content in your user interface, as well as best practices for implementing tabs and their labels.

Eric Chung
Nov 26, 2024 ⋅ 11 min read
Clashing Colors In UX Design: When And How to Use Them Effectively

Clashing colors in UI/UX design: When and how to use them effectively

UX Design

Are your colors clashing or cohesive? In this blog, I talk about clashing colors, their impact, and how you strike the perfect balance with colors in your designs.

Eric Chung
Nov 18, 2024 ⋅ 7 min read
Exploring The Intersection Of Web Design And Wearable Technology

Exploring the intersection of web design and wearable technology

UX Design

Smart rings, watches, eyewear — web design for wearables demands a whole new playbook. Today, I explore how sleek UX and futuristic tech blend and transform the way we experience wearables every day.

Eric Chung
Nov 1, 2024 ⋅ 6 min read
Using Priming In UX Design To Drive Growth And Engagement

Using priming in UX design to drive growth and engagement

UX Design

UX isn’t just about how a design looks — it’s about understanding how users think. With priming embedded in your designs, you can influence user behaviour by activating their unconscious associations.

Eric Chung
Oct 8, 2024 ⋅ 7 min read
Growth Design: Boosting Conversions With Data

Growth design: Boosting conversions with data

UX Design

Growth designers turn user behavior into business results, bridging UX and revenue with data-driven strategies that deliver conversions and retention.

Eric Chung
Sep 24, 2024 ⋅ 7 min read
Enhancing UX design with lateral thinking techniques

Enhancing UX design with lateral thinking techniques

UX Design

For when you’re stuck in a UX design rut next, bring in lateral thinking. Lateral thinking will take your designs in fresh directions, solving tricky problems with unexpected creativity.

Eric Chung
Sep 12, 2024 ⋅ 6 min read
Using An Analogous Color Scheme In Ux Design

Using an analogous color scheme in UX design

UX Design

Analogous color schemes offer a powerful way to guide user emotions and behavior. This guide shows you how to make colors do the good work of improving UX.

Eric Chung
Sep 5, 2024 ⋅ 5 min read

Applying the elaboration likelihood model (ELM)

UX Design

The elaboration likelihood model (ELM) is a theory that describes how people process information and its impact on their attitudes.

Eric Chung
Aug 21, 2024 ⋅ 5 min read
Crafting An Engaging Ux Portfolio Presentation For Interviews

How to craft an engaging UX portfolio presentation for interviews

UX Design

Learn to deliver a UX portfolio presentation that keeps your audience engaged while explaining your design process clearly and concisely.

Eric Chung
Aug 16, 2024 ⋅ 7 min read
Essential Graphic User Interface Design Principles

Essential GUI design principles

UX Design

Let’s cover essential GUI design principles, like consistency, simplicity, and feedback, and explore how you can apply them to your designs.

Eric Chung
Aug 14, 2024 ⋅ 13 min read