David Theil Agile Coach and Product Leader with 10+ years experience in different roles — Head of Software, Scrum Master, Product Owner, and Dev. I help teams escape the Feature Factory and start agile product development.

Stories by David Theil

What does a fractional product manager do?

Product Management

A fractional product manager (FPM) is a part-time, contract-based product manager who works with organizations on a flexible basis.

David Theil
Dec 20, 2024 ⋅ 6 min read
How To Use Pareto Charts To Prioritize Product Management Decisions

How to use Pareto charts to prioritize product management decisions

Product Management

A Pareto chart combines a bar chart with a line chart to visually represent the Pareto Principle (80/20 rule).

David Theil
Oct 10, 2024 ⋅ 5 min read

What is marketing myopia? Definition, causes, and solutions

Product Management

Combat marketing myopia by observing market trends and by allocating sufficient resources to research, development, and marketing.

David Theil
Sep 5, 2024 ⋅ 6 min read
Exploring Augmented Products- Beyond The Core Offering

Exploring augmented products: Beyond the core offering

Product Management

The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.

David Theil
May 28, 2024 ⋅ 6 min read

Techniques for building rapport in professional settings

Product Management

Effective rapport fosters trust, facilitates communication, and creates a foundation for successful collaboration and conflict resolution.

David Theil
Apr 18, 2024 ⋅ 6 min read
Understanding The Problem Space And Its Role In development

Understanding the problem space and its role in development

Product Management

The problem space is a concept or a term that focuses on identifying and understanding the problems and needs of a customer.

David Theil
Mar 12, 2024 ⋅ 10 min read
Enhancing Collaborative Brainstorming Via Whiteboarding

Enhancing collaborative brainstorming via whiteboarding

Product Management

The term whiteboarding usually refers to the use of a large whiteboard for collaborative work like designing, planning, and ideating.

David Theil
Feb 1, 2024 ⋅ 5 min read
Anchoring Bias: The Invisible Hand Behind Decision-Making

Anchoring bias: The invisible hand behind decision-making

Product Management

Anchoring bias refers to the human tendency to rely too heavily on the first piece of information offered when making a decision.

David Theil
Dec 14, 2023 ⋅ 3 min read
Understanding The Waterfall Methodology

Understanding the waterfall methodology

Product Management

The waterfall methodology is a sequential project approach where each phase of a project must be completed before moving to the next.

David Theil
Nov 29, 2023 ⋅ 7 min read
A Guide To The Software Bill Of Materials

A guide to the software bill of materials

Product Management

A software bill of materials is a structured, hierarchical list of components, libraries, and dependencies used in a software system.

David Theil
Oct 26, 2023 ⋅ 9 min read
A Guide To Effective Product Testing

A guide to effective product testing

Product Management

Product testing is the systematic process of evaluating and assessing a product’s quality, performance, safety, and compliance.

David Theil
Oct 2, 2023 ⋅ 7 min read
What Is Conjoint Analysis For Market Research?

What is conjoint analysis for market research?

Product Management

Conjoint analysis is a statistical method often used to conduct market research and evaluate how customers value different product attributes.

David Theil
Aug 9, 2023 ⋅ 6 min read