Big products bring big challenges, but UX architects thrive on complexity. Learn how they craft user journeys, master IA, and guide teams toward cohesive UX.

Design thinking doesn’t have to be all serious and structured. These 16 fun and easy exercises will help you and your team get creative, stay focused, and solve problems with a fresh perspective.

You’ll need to read this blog through and through to know what’s working and what’s not in your design. In this one, I break down key performance metrics like task error rates and system performance.

To help demystify stakeholder management, you can use tools that introduce a structured approach for your product team.

Cart abandonment is a major hurdle. But with these 10 UX tweaks, you can create a more convincing path to purchase, drive conversions, and minimize dropoffs.

Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.

Discounts are one of the oldest sales tactics out there. There’s just something about “saving X percent” that’s widely appealing to users.

Talking to the wrong people? That’s research gone wrong. This blog will talk about how you can craft your screener surveys to keep your data clean and your findings on point.

Search bars are more than icons and inputs — they can be a retention magnet or a churn trigger. Sharing my tried-and-tested search bar design principles in this blog!

Insight management is a systematic and holistic process of capturing, processing, sharing, and storing insights within the organization.

When familiar patterns start to feel stale, these seven ways will help you revive your design inspiration and to create standout user experiences.

Brands like Amazon and Walmart have a product page design that sells itself. In this blog, I analyze how they do it and what you can learn from them.