If you understand the cost structure of user acquisition, you can act on it and optimize it. Put simply, lower customer acquisition costs lead to more users.

Even when reduced to a bare minimum, building a real solution is the most expensive validation methods out there. There are dozens of other — faster and cheaper  — approaches to validation.

High retention leads to higher revenue, lower costs, and better data. Learn tried-and-true strategies to increase your customer retention rate.

Any of the four most common growth channels — performance marketing, SEO, virality, and sales — can help you acquire new customers. The trick is choosing the right channel to focus on.

Most people understand what it means to be agile, but hardly anyone can explain it. Learn how to optimize your product cycle and streamline your workflow by embracing agile principles.

Business value is a powerful metric. Use it to assess your current standing, estimate your future potential, and plan a path to bridge the gap between them.

Although there’s a point of diminishing returns when it comes to technical knowledge for product managers, it’s farther away than you might think.

B2B product management focuses on ROI calculations whereas B2C PMs are more flexible and UX-driven. Explore examples to learn more about these key differences and why the distinction matters.

The fields of project management and product management are commonly — and erroneously — used interchangeably. In this guide, we unpack how the two roles differ.

As much as we dislike deadlines, they’re often necessary for proper business planning. How do we balance hitting deadlines without burning out the team along the way?

As your product grows, your team must become more specialized. A product marketing manager is one of the first specialists you’ll need to onboard.

Designers employ various techniques to test ideas quickly before building an actual product. What’s the difference between a wireframe, a mockup, and a prototype?