Segmentation brings focus. A product for everyone is a product for no one. The more you focus on a specific segment, the higher the chance of actually winning and dominating that segment.
Among the best-performing products are those that build new habits for their users. If people come back habitually, the likelihood they will churn decreases dramatically.
There’s no one-size-fits-all approach to running a sprint retro, but a tried-and-true framework includes five steps: Set the stage, gather data, generate insights, decide what to do, and close the retro.
It might seem like reinventing the wheel, but it takes just 10–20 minutes of prep to devise an exciting retro format — an investment that pays off.
In this guide, we’ll describe what quality assurance (QA) is, explain why it is distinct from testing, and the role QA specialists play in the product development lifecycle.
You can use a strategy canvas to assess opportunities, evaluate competitors, and even plot a brand new value proposition. Learn what a strategy canvas is and what you can do with it.
Discover the differences between the PD and PM roles and how they work together to connect user problems to business objectives.
There are good and bad product managers. The best way to distinguish the two is to look out for common product management anti-patterns.
Whether you are an experienced product manager starting a new job or an entry-level product professional, your first 90 days are critical.
Great stakeholder management leads to resources, support, and even friendships. Poor stakeholder management might be a nail in the coffin of one’s career.
If you understand the cost structure of user acquisition, you can act on it and optimize it. Put simply, lower customer acquisition costs lead to more users.
Even when reduced to a bare minimum, building a real solution is the most expensive validation methods out there. There are dozens of other — faster and cheaper — approaches to validation.