7 Pitfalls Of User Data Research

7 pitfalls of user data research

User research is a critical part of any PM's job. This article goes through a story of how user research impacted...
Galen Vinter
5 min read
Understanding Heatmaps: A Comprehensive Guide To Data Visualization

Understanding heatmaps: A guide to data visualization

Heatmaps help you discover why users are behaving the way they do when they visit your website or use your product....
Sara Nguyen
5 min read
What Is A Digital Experience Platform?

What is a digital experience platform (DXP)?

DXPs are essential for improving user engagement, enhancing personalization, streamlining processes, and achieving better business outcomes.
Surbhi Sooni
9 min read