Justina Cho talks about the importance of customer journey maps and goes through best practices for creating them.

Russell Goldman talks about the possibilities and challenges associated with bringing GenAI into a combined retail and software space.

Ian Evans talks about building a SaaS org from the ground up and how prioritization is one of the hardest components to address.

Shira Gershoni talks about how her team thinks about real-life moments or frustrations that impact the customer’s overall experience.

Tamara Pluviose discusses her approach to design thinking workshops that promote problem-solving, brainstorming, and customer-centricity.

Anish Chadda discusses the importance of having a “bias for action” — iterating quickly instead of focusing on creating a perfect prototype.

David Krell, VP of Product at Going, talks about the fallacy that PMs have to be in a position of authority to do vision-led work.

Jennifer Musser Metz, VP Product Management — Core Platforms & Expansion at Paramount+, talks about the importance of horizon spotting.

Dianna Lyngholm, Director of Creative Services + CX at FUN.com, talks about strategies for creating an authentic relationship with customers.

Ashlee Richards talks about how the legalization of sports betting has added new players to the market and changed the competitive landscape.

Kristina Bailey discusses the careful balance of knowing the business outcomes you want to achieve while balancing customer outcomes.

Brian Peterson discusses how he creates empowered teams by establishing a shared vision across teams, organizations, and the company.