Sarah Carusona talks about her creative testing framework and how she broke down goals for each team member for their Meta account.

Brian Bates, Senior Vice President of Business Development at Lively Root, talks about how he works to scale small startups.

Ryan Hinshaw talks about how he helped implement a “startup inside of a startup” approach when developing an entirely new product at Lattice.

Dakota Keyser talks about how he helped implement a data-driven culture in teams throughout the company in his past roles.

Deepa Muralikrishnan discusses how she continuously evolves products and their value propositions to meet changing factors.

Amy Saunders talks about how end-to-end customer experience is like a content supply chain, as well as the power of “and” instead of “or.”

Rachel Chukura, Head of Consumer Product at The Weather Company, discusses how her team’s work enables users to make the best decisions.

Craig Saldanha, Chief Product Officer at Yelp, talks about how Yelp’s value proposition is customer trust.

Lauren Chan Lee, CPO of Leap Event Technology, talks about pain points in live event technology management and how she mitigates them.

Alex Stried, CPO of Cerebral, talks about taking products from zero to one and how to design for your true target market.

Nacho Nart talks about using modify existing product assets, such as photos and advertisements, to cater to different geographies and markets.

Boris Logvinsky talks about the importance of building context and understanding customer challenges when you move between industries.