CLV is a critical metric to know. It outlines the typical customer experience you may anticipate throughout the life of your business relationship.

The Kano model helps in understanding customers’ needs and prioritizes potential features on the roadmap based on the value they’re expected to deliver to users.

Discover the differences between the PD and PM roles and how they work together to connect user problems to business objectives.

Conversion rate is the percentage of customers who complete a desired goal. Learn the formula to calculate conversion rate and how to optimize this crucial product metric.

There are good and bad product managers. The best way to distinguish the two is to look out for common product management anti-patterns.

The purpose of customer interviews is not to ask for opinions or find out what customers want; it’s to unearth fundamental needs and problems.

In this guide, we’ll define what a use case is, describe the elements therein and what they are designed to do, and walk through how to build a use case step by step.

Love them or hate them, product roadmaps are an integral part of any PM’s job. In this guide, we’ll walk you through how to build one and provide a template you can use to build your own roadmaps.

The goal of SWOT analysis is to assess your strengths, weaknesses, opportunities, and threats, insights that are crucial for guiding business plans.

Whether you are an experienced product manager starting a new job or an entry-level product professional, your first 90 days are critical.

Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers’ needs.

The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from the start.