Customer sentiment is about understanding the customer. It delves into why customers behave the way they do and what matters to them.

The digital marketing funnel is a visual representation of the customer’s journey as it moves through online channels.

By ensuring you have a customer success strategy in place, your product is well on its way to being a hit.

A cumulative flow diagram is an advanced analytic tool that represents the stability of your workflow over time.

The acronym SDK stands for software development kit. It contains platform-specific tools to run and develop software.

The acronym AIDA stands for attention, interest, desire, and action. The AIDA model is a marketing funnel representing a customer’s journey.

Open-ended questions are queries that go beyond receiving a simple “yes” or “no” answer by requiring respondents to expand on their answers.

The goal of a business incubator is to turn a promising idea into a developing startup with a strong chance of success.

Hoshin Kanri is a strategic planning method for creating long-term goals that opens a path for continual improvement.

VRIO stands for value, rarity, imitability, and organization and is used as a framework to determine sustained competitive advantage.

Research and development provides insights into how the market is responding to your product and helps you discover gaps within your industry.

Market research is the process of gathering information about potential and current customers and your target audience.