Co-creation is about inviting the right people in at the right time to work on something together in the right format.

In this article, we’ll discuss outcome-driven roadmaps and why they can actually be more efficient and productive than feature-driven ones.

As a product person, it’s your responsibility to trim the fat. But identifying the opportunities worth pursuing takes practice and a deep business understanding.

If you call yourself a customer-centric company, your work should have one unwavering destination: creating value for your target customer.

Time before finding product-market fit can be tough — you’re trying to balance ramping up with finding what your customers really need.

It feels like only yesterday that the word “agile” indicated some nirvana state that every self-respecting tech company wanted to achieve.

Low-hanging fruit are opportunities that have a positive impact on customer experience and aren’t too complex or costly to implement.

Fostering an experimentation culture tends to be a lot harder for bootstrapped companies than for companies who can afford to take the risk.