Else van der Berg Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.

Stories by Else van der Berg

Balancing Speed With Precision In Startup Companies

Balancing speed with precision in startup companies

Product Management

Time before finding product-market fit can be tough — you’re trying to balance ramping up with finding what your customers really need.

Else van der Berg
Oct 9, 2023 ⋅ 7 min read
How To Successfully Run Agile

Why agile processes won’t save you without a coherent strategy

Product Management

It feels like only yesterday that the word “agile” indicated some nirvana state that every self-respecting tech company wanted to achieve.

Else van der Berg
Aug 30, 2023 ⋅ 4 min read
How To Detect Low Hanging Fruit

How to detect low-hanging fruit in business

Product Management

Low-hanging fruit are opportunities that have a positive impact on customer experience and aren’t too complex or costly to implement.

Else van der Berg
Aug 8, 2023 ⋅ 6 min read
Building A Culture Of Experimentation

Building a culture of experimentation

Product Management

Fostering an experimentation culture tends to be a lot harder for bootstrapped companies than for companies who can afford to take the risk.

Else van der Berg
Jul 26, 2023 ⋅ 5 min read