Else van der Berg Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.

Stories by Else van der Berg

How To Successfully Run Agile

Why agile processes won’t save you without a coherent strategy

Product Management

It feels like only yesterday that the word “agile” indicated some nirvana state that every self-respecting tech company wanted to achieve.

Else van der Berg
Aug 30, 2023 ⋅ 4 min read
How To Detect Low Hanging Fruit

How to detect low-hanging fruit in business

Product Management

Low-hanging fruit are opportunities that have a positive impact on customer experience and aren’t too complex or costly to implement.

Else van der Berg
Aug 8, 2023 ⋅ 6 min read
Building A Culture Of Experimentation

Building a culture of experimentation

Product Management

Fostering an experimentation culture tends to be a lot harder for bootstrapped companies than for companies who can afford to take the risk.

Else van der Berg
Jul 26, 2023 ⋅ 5 min read