2024-08-21
1496
#ux design
Eric Chung
194708
102
Aug 21, 2024 â‹… 5 min read

Applying the elaboration likelihood model (ELM)

Eric Chung UX designer focused on creating meaningful user value and business impact for B2B products. I also write about design.

Recent posts:

Brand archetype vs. persona: How brand work guides UX design

When it comes to UX design, the terms ‘archetype’ and ‘persona’ are often used interchangeably, but they serve different purposes. More on that in this blog.

Bart Krawczyk
Apr 1, 2025 â‹… 7 min read
Using Instance Swap And Other Figma Component Properties

Using Figma’s instance swap and other component properties

Here’s a short guide to getting started with and using component properties in Figma, so you can begin experimenting yourself.

Chris Kernaghan
Mar 28, 2025 â‹… 15 min read
Faceted Filtering on Webpage

Faceted filtering for better ecommerce experiences

Used correctly, faceted filtering far outweighs any perceived issues around complexity and interaction cost.

Chris Kernaghan
Mar 27, 2025 â‹… 7 min read
Skeuomorphism In UX: Definitions, Examples, And Its Relevance Today

Skeuomorphism in UX: Definitions, examples, and its relevance today

What makes a design skeuomorphic in modern UX? What key challenges are there in modern-day skeuomorphic design?

Angela Fabunan
Mar 26, 2025 â‹… 9 min read
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