Keith Agabob shares examples of creating business cases from research, data, and consumer insights to remove opinions around what to build.

Darlene Miranda discusses the importance of creating an obvious link between customer experience metrics and the business outcome.

Mark Francis discusses the importance of stakeholders across all business groups embracing the need for documentation and transparency.

Steve Chazin, VP of Products at Alarm.com, shares how he was re-hired by Steve Jobs to help turn Apple around.

Deepika Manglani discusses major transitions she’s worked on at Tribune Publishing, including a divestiture and application migration plan.

Mina Ghaani talks about how she instills a supportive culture in her team by emphasizing that “no idea is too wild or too out there.”

Alex Swain talks about how the key to avoiding building a product that nobody will purchase is to always challenge assumptions.

Drew Wrangles, Head of Product & Design at Taskrabbit, shares his experiences leading product localization.

Levent Bas discusses Found’s focus on leveraging individual insights to create a comprehensive health profile of each member.

Nadya Boone talks about how she simplifies product strategy by creating different versions of the product roadmap for various stakeholders.

Rob Keenan, VP of Product Development at Adweek, shares how the underlying heart of their strategy lies with valuable content.

Peter Chau discusses MyFitnessPal’s focus to close the gap in nutrition literacy by educating users on adequate nutrition intake and health.