Tag: leader-spotlight

Jason Mariasis Leader Spotlight

Leader Spotlight: Aligning around the customer’s perspective, with Jason Mariasis

Product Management

Jason Mariasis discusses how he works to bring all departments together to build a shared understanding of the customer’s perspective.

Jessica Srinivas
Jul 23, 2024 ⋅ 9 min read
Josh Patrick Leader Spotlight

Leader Spotlight: Boosting conversion rate optimization, with Josh Patrick

Product Management

Josh Patrick talks about effective conversion rate optimization (CRO) techniques, such as trust builders and safety and security measures.

Jessica Srinivas
Jul 22, 2024 ⋅ 7 min read
Jieying Zheng Leader Spotlight

Leader Spotlight: Effectively prompting repeat behavior, with Jieying Zheng

Product Management

Jieying Zheng, Chief Product and Technology Officer at Bellhop, talks about how she promotes repeat customer behavior in the moving industry.

Jessica Srinivas
Jul 18, 2024 ⋅ 8 min read
Alex Weinstein Leader Spotlight

Leader Spotlight: Focusing on consumer differentiation, with Alex Weinstein

Product Management

Alex Weinstein talks about how Hungryroot has been able to drive industry-leading retention in a saturated field via differentiation and AI.

Jessica Srinivas
Jul 17, 2024 ⋅ 7 min read
Ashley Daniels Leader Spotlight

Leader Spotlight: Leveraging AI to improve customer experiences, with Ashley Daniels

Product Management

Ashley Daniels talks about how Best Buy utilizes AI to transform the contact center space and optimize customer experiences.

Jenna Danoy
Jul 16, 2024 ⋅ 7 min read
Brad Bowers Leader Spotlight

Leader Spotlight: The difference between a product vs. project mentality, with Brad Bowers

Product Management

Brad Bowers, Director, Digital Product Management at Pampered Chef, discusses what it means to have a project vs. product mentality.

Jessica Srinivas
Jul 15, 2024 ⋅ 7 min read
Kelsey Knight Leader Spotlight

Leader Spotlight: Efficiently scaling ecommerce operations, with Kelsey Knight

Product Management

Kelsey Knight talks about one of the most exciting, yet challenging, aspects of ecommerce: that no one strategy works every single time.

Jessica Srinivas
Jul 11, 2024 ⋅ 8 min read
Jason Kirby Leader Spotlight

Leader Spotlight: Ruthlessly iterating the product delivery process, with Jason Kirby

Product Management

Jason Kirby, Chief Product & Technology Officer at Magic Memories, talks about how to instill a lightweight product delivery process.

Jessica Srinivas
Jul 10, 2024 ⋅ 8 min read
Stephanie Drago Leader Spotlight

Leader Spotlight: Leveraging control groups for effective decision-making, with Stephanie Drago

Product Management

Stephanie Drago talks about a pilot program she launched that unlocked new, data-backed insights into how shipping costs impact revenue.

Jessica Srinivas
Jul 8, 2024 ⋅ 9 min read
Sarah Carusona Leader Spotlight

Leader Spotlight: Leveraging creative testing frameworks, with Sarah Carusona

Product Management

Sarah Carusona talks about her creative testing framework and how she broke down goals for each team member for their Meta account.

Jessica Srinivas
Jul 1, 2024 ⋅ 8 min read
Brian Bates Leader Spotlight

Leader Spotlight: Slowing things down to run really fast, with Brian Bates

Product Management

Brian Bates, Senior Vice President of Business Development at Lively Root, talks about how he works to scale small startups.

Jessica Srinivas
Jun 28, 2024 ⋅ 6 min read
Ryan Hinshaw Leader Spotlight

Leader Spotlight: Treating each innovation as a startup within a startup, with Ryan Hinshaw

Product Management

Ryan Hinshaw talks about how he helped implement a “startup inside of a startup” approach when developing an entirely new product at Lattice.

Jessica Srinivas
Jun 27, 2024 ⋅ 9 min read