Distributing product status reports helps you keep team members and stakeholders informed about the product’s progress and enables senior stakeholders to make data-driven decisions.

As a business grows, project milestones evolve. Larger companies are typically more ambitious, which impacts how milestones are defined and what significant progress is.

A buyer persona, sometimes called a customer or user persona, is a description of your target customer. It’s designed to capture who the customer is, what they do, and how they think.

Product teams and leaders must recognize both the benefits and challenges that come with relying on story points for team velocity estimation.