Dr. Marina Stojanovski Marina is a Head of Product in a climate tech scale-up, with extensive experience in product development, consulting, strategy, and engineering. Marina writes about product and technology, helping product teams and leaders build better products.

Stories by Dr. Marina Stojanovski

When To Hire Your First Product Manager

When to hire your first product manager

Product Management

Hiring your first product manager can be a challenging decision because of the difficulty of neatly articulating their value.

Dr. Marina Stojanovski
Oct 14, 2024 ⋅ 5 min read
Data Maturity Levels In Organizations

Data maturity levels in organizations

Product Management

Bettering data maturity is a must for any PM — it’s how you turn gut feelings into solid insights, making your products smarter and your team more effective.

Dr. Marina Stojanovski
Sep 2, 2024 ⋅ 5 min read
Boosting team productivity during growth stages

Boosting team productivity during growth stages

Product Management

In this post, I share the story of a team that overcame declining productivity through effective specialization, clear missions, and gradual change.

Dr. Marina Stojanovski
Jul 17, 2024 ⋅ 5 min read
Metrics Overload: When Too Much Data Becomes A Problem

Metrics overload: When too much data becomes a problem

Product Management

While many organizations struggle with a lack of data, others face the opposite challenge: an overabundance of data, which can lead to analysis paralysis.

Dr. Marina Stojanovski
Jun 26, 2024 ⋅ 5 min read
A Guide To Success Metrics

A guide to success metrics

Product Management

Success metrics are measurable parameters used to measure progress, effectiveness, and ultimately, success.

Dr. Marina Stojanovski
Apr 23, 2024 ⋅ 4 min read
A guide to problem-solving techniques, steps, and skills

A guide to problem-solving techniques, steps, and skills

Product Management

In this article, you’ll learn a framework for approaching problem-solving, alongside how you can improve your problem-solving skills.

Dr. Marina Stojanovski
Apr 2, 2024 ⋅ 5 min read
How To Design A Successful Product Strategy

How to design a successful product strategy

Product Management

Product strategy is a simple system of goals that aligns teams toward desirable outcomes for both the business and the customers.

Dr. Marina Stojanovski
Feb 6, 2024 ⋅ 5 min read
A Guide To Authentic Leadership

A guide to authentic leadership

Product Management

Authentic leadership occurs when you’re genuine and act consistently with your principles and values, as well as with honesty and integrity.

Dr. Marina Stojanovski
Nov 28, 2023 ⋅ 4 min read
Is More Headcount Necessary? How And When To Scale A Team

Is more headcount necessary? How and when to scale a team

Product Management

Adding headcount is necessary to growth, but it’s advisable only when you’ve established a well-optimized system prepared for scale.

Dr. Marina Stojanovski
Oct 23, 2023 ⋅ 5 min read
Understanding Your Users With Psychographics

Understanding your users with psychographics

Product Management

Psychographic segmentation is a technique where segments are defined based on psychological traits that influence product adoption.

Dr. Marina Stojanovski
Sep 19, 2023 ⋅ 6 min read
Unlocking The Power Of Embedded Analytics

Unlocking the power of embedded analytics

Product Management

Contrary to business intelligence (BI), embedded analytics solutions are integrated into the business applications that users already use.

Dr. Marina Stojanovski
Aug 25, 2023 ⋅ 7 min read

Using Niko-Niko to enhance team happiness

Product Management

Niko-Niko is an effective practice in agile product development used to boost the happiness and well-being of product team members.

Dr. Marina Stojanovski
Aug 2, 2023 ⋅ 5 min read