MQ Qureshi talks about his experience with “unexpected sparks of brilliance” — solutions get to the core of what you’re trying to do.

Natalie Adams Barnes, VP of Product and Product Design at Zumba, pulls back the curtain on her approach to prioritization and the user research methods that help her team walk — or, perhaps, dance — in their customers’ shoes.

Subhayu Ghosh discusses getting to the core of the customers’ problem instead of needing to develop the most innovative solution.

Justin Kim, VP, Product at Vimeo, discusses the importance of applying ruthless prioritization across the board and curating a clear vision.

Roman Gun, Vice President, Product at Zeta Global, discusses his approach to formulating processes around the team’s goals and capabilities.

Puneet Tangri talks about two product groups or functions that you always need in the technology world: innovation catalysts and growth PMs.

Paul Ghio, former VP of Product at Shutterstock and cofounder of Supernative, reveals how he took a new product org from playing kiddie soccer to executing on refined problem statements.

Konstantinos Koudigkelis, VP of Product at F. Schumacher & Co., talks about what motivates buyers — and, just as importantly, what enables sellers — in a well-established ecommerce marketplace.

Gabrielle reveals her strategy for managing change across user segments, establishing constant (and compassionate) communication with employees and customers, and maintaining operational consistency across different locales.