Jessica Srinivas Content marketing manager @ LogRocket

Stories by Jessica Srinivas

Stephanie Drago Leader Spotlight

Leader Spotlight: Leveraging control groups for effective decision-making, with Stephanie Drago

Product Management

Stephanie Drago talks about a pilot program she launched that unlocked new, data-backed insights into how shipping costs impact revenue.

Jessica Srinivas
Jul 8, 2024 ⋅ 9 min read
Sarah Carusona Leader Spotlight

Leader Spotlight: Leveraging creative testing frameworks, with Sarah Carusona

Product Management

Sarah Carusona talks about her creative testing framework and how she broke down goals for each team member for their Meta account.

Jessica Srinivas
Jul 1, 2024 ⋅ 8 min read
Brian Bates Leader Spotlight

Leader Spotlight: Slowing things down to run really fast, with Brian Bates

Product Management

Brian Bates, Senior Vice President of Business Development at Lively Root, talks about how he works to scale small startups.

Jessica Srinivas
Jun 28, 2024 ⋅ 6 min read
Ryan Hinshaw Leader Spotlight

Leader Spotlight: Treating each innovation as a startup within a startup, with Ryan Hinshaw

Product Management

Ryan Hinshaw talks about how he helped implement a “startup inside of a startup” approach when developing an entirely new product at Lattice.

Jessica Srinivas
Jun 27, 2024 ⋅ 9 min read
Dakota Keyser Leader Spotlight

Leader Spotlight: Creating a culture around data, with Dakota Keyser

Product Management

Dakota Keyser talks about how he helped implement a data-driven culture in teams throughout the company in his past roles.

Jessica Srinivas
Jun 26, 2024 ⋅ 8 min read
Deepa Muralikrishnan Leader Spotlight

Leader Spotlight: Increasing your product’s value proposition, with Deepa Muralikrishnan

Product Management

Deepa Muralikrishnan discusses how she continuously evolves products and their value propositions to meet changing factors.

Jessica Srinivas
Jun 24, 2024 ⋅ 7 min read
Amy Saunders Leader Spotlight

Leader Spotlight: Cracking the code to end-to-end customer experience, with Amy Saunders

Product Management

Amy Saunders talks about how end-to-end customer experience is like a content supply chain, as well as the power of “and” instead of “or.”

Jessica Srinivas
Jun 21, 2024 ⋅ 8 min read
Rachel Chukura Leader Spotlight

Leader Spotlight: Enabling users to make confident decisions, with Rachel Chukura

Product Management

Rachel Chukura, Head of Consumer Product at The Weather Company, discusses how her team’s work enables users to make the best decisions.

Jessica Srinivas
Jun 20, 2024 ⋅ 8 min read
Craig Saldanha Leader Spotlight

Leader Spotlight: Building customer trust through authenticity, with Craig Saldanha

Product Management

Craig Saldanha, Chief Product Officer at Yelp, talks about how Yelp’s value proposition is customer trust.

Jessica Srinivas
Jun 13, 2024 ⋅ 9 min read
Lauren Chan Lee Leader Spotlight

Leader Spotlight: Leveraging rapport and communication, with Lauren Chan Lee

Product Management

Lauren Chan Lee, CPO of Leap Event Technology, talks about pain points in live event technology management and how she mitigates them.

Jessica Srinivas
Jun 11, 2024 ⋅ 8 min read
Nacho Nart Leader Spotlight

Leader Spotlight: Creating dynamic product content, with Nacho Nart

Product Management

Nacho Nart talks about using modify existing product assets, such as photos and advertisements, to cater to different geographies and markets.

Jessica Srinivas
Jun 7, 2024 ⋅ 7 min read
Boris Logvinsky Leader Spotlight

Leader Spotlight: Gaining context in new industries and verticals, with Boris Logvinsky

Product Management

Boris Logvinsky talks about the importance of building context and understanding customer challenges when you move between industries.

Jessica Srinivas
Jun 6, 2024 ⋅ 8 min read