Jessica Srinivas Content marketing manager @ LogRocket

Stories by Jessica Srinivas

Matt Kowalski Leader Spotlight

Leader Spotlight: Meeting emotional needs to drive engagement, with Matt Kowalski

Product Management

Matt Kowalski, VP of Product at Uplift Labs, talks about how behind every job to be done is an emotional feeling a user is seeking.

Jessica Srinivas
Sep 26, 2024 ⋅ 10 min read
Abner Rosales Castillo Leader Spotlight

Leader Spotlight: Building and training AI models, with Abner Rosales Castillo

Product Management

Abner Rosales Castillo talks about his team’s process for building and training machine learning and predictive analytics models.

Jessica Srinivas
Sep 24, 2024 ⋅ 7 min read
Josh Petrovani Miller Leader Spotlight

Leader Spotlight: Working through big swing initiatives, with Josh Petrovani Miller

Product Management

Josh Petrovani Miller discusses the traditional centralized approach to making product decisions and how he advocates for a different method.

Jessica Srinivas
Sep 23, 2024 ⋅ 9 min read
Erica Randeson Leader Spotlight

Leader Spotlight: The evolution of customer expectations, with Erica Randerson

Product Management

Erica Randerson, Vice President of Ecommerce at Edible, talks about how Edible Brands has evolved pricing, delivery, and customization.

Jessica Srinivas
Sep 10, 2024 ⋅ 8 min read
Marianna Zidaric Leader Spotlight

Leader Spotlight: Driving demand with the digital shelf, with Marianna Zidaric

Product Management

Marianna Zidaric, Senior Director of Ecommerce at Spin Master, talks about how digital might have changed the way we can reach the shopper.

Jessica Srinivas
Sep 9, 2024 ⋅ 9 min read
Christina Trampota Leader Spotlight

Leader Spotlight: Evaluating data in aggregate, with Christina Trampota

Product Management

Christina Trampota shares how looking at data in aggregate can help you understand if you are building the right product for your audience.

Jessica Srinivas
Sep 6, 2024 ⋅ 8 min read
David LoPresti Leader Spotlight

Leader Spotlight: How features evolve from wants to necessities, with David LoPresti

Product Management

David LoPresti, Director, U-Haul Apps at U-Haul, talks about how certain product features have evolved from wants to needs.

Jessica Srinivas
Sep 5, 2024 ⋅ 9 min read
Alec Fullmer Leader Spotlight

Leader Spotlight: Solving people problems, with Alec Fullmer

Product Management

Alec Fullmer, Head of Product at Angel Studios, shares how focusing on users instead of the product is the best way to solve people problems.

Jessica Srinivas
Sep 4, 2024 ⋅ 7 min read
Judy Yao Leader Spotlight

Leader Spotlight: Making the customer feel like a regular, with Judy Yao

Product Management

Judy Yao talks about creating a digital experience that makes customers feel as if they were repeat, familiar customers in a physical store.

Jessica Srinivas
Aug 29, 2024 ⋅ 6 min read
Karapet Gyumjibashyan Leader Spotlight

Leader Spotlight: Creating ‘magical’ customer experiences, with Karapet Gyumjibashyan

Product Management

Karapet Gyumjibashyan talks about how going above and beyond to exceed customer expectations can make their experience “magical.”

Jessica Srinivas
Aug 28, 2024 ⋅ 7 min read
Aaron Smith Leader Spotlight

Leader Spotlight: Moving away from vanity metrics, with Aaron Smith

Product Management

Aaron Smith talks about how to identify (and steer away from) vanity metrics and measure actual business impact results instead.

Jessica Srinivas
Aug 26, 2024 ⋅ 8 min read
Julie Acosta Leader Spotlight

Leader Spotlight: Teaching an organization to think analytically, with Julie Acosta

Product Management

Julie Acosta reflects on her efforts to unlock an organization’s curiosity by promoting a data-driven culture.

Jessica Srinivas
Aug 22, 2024 ⋅ 9 min read