Judy Yao talks about creating a digital experience that makes customers feel as if they were repeat, familiar customers in a physical store.

Karapet Gyumjibashyan talks about how going above and beyond to exceed customer expectations can make their experience “magical.”

Aaron Smith talks about how to identify (and steer away from) vanity metrics and measure actual business impact results instead.

Julie Acosta reflects on her efforts to unlock an organization’s curiosity by promoting a data-driven culture.

Natalie Shaddick discusses having a “united front” for branding and the importance of maintaining a cohesive message across touch points.

Scott Lux talks about the future of ecommerce and its need for innovation and excellent customer experience.

Peter talks about how he works to enable Girl Scouts to express themselves and engage their customer base at the level they desire.

Isabel Petty talks about her career path and offers advice on how to evaluate if a role in product is right for you.

Kevin Nemeth talks about maintaining each brand within Authentic Restaurant Brands’ unique identity, while also sharing resources among them.

Mike Wu talks about the importance of the creative component in his work and the goal to design a brand that “people can aspire to.

Omar Mousa talks about deciding whether to build, buy, or take a hybrid approach to creating and scaling health tech solutions.

Melanie Cummings, VP of Product and UX at Fabletics, talks about the nuances of omnichannel strategy in a membership-based company.