Jessica Srinivas Content marketing manager @ LogRocket

Stories by Jessica Srinivas

Kevin Nemeth Leader Spotlight

Leader Spotlight: Managing a portfolio of unique brands, with Kevin Nemeth

Product Management

Kevin Nemeth talks about maintaining each brand within Authentic Restaurant Brands’ unique identity, while also sharing resources among them.

Jessica Srinivas
Aug 5, 2024 ⋅ 9 min read
Mike Wu Leader Spotlight

Leader Spotlight: Creating a brand that people aspire to, with Mike Wu

Product Management

Mike Wu talks about the importance of the creative component in his work and the goal to design a brand that “people can aspire to.

Jessica Srinivas
Jul 31, 2024 ⋅ 8 min read
Omar Mousa Leader Spotlight

Leader Spotlight: Build vs. buy approaches for healthcare tech stacks, with Omar Mousa

Product Management

Omar Mousa talks about deciding whether to build, buy, or take a hybrid approach to creating and scaling health tech solutions.

Jessica Srinivas
Jul 30, 2024 ⋅ 9 min read
Melanie Cummings Leader Spotlight

Leader Spotlight: Omnichannel strategy in a membership-based company, with Melanie Cummings

Product Management

Melanie Cummings, VP of Product and UX at Fabletics, talks about the nuances of omnichannel strategy in a membership-based company.

Jessica Srinivas
Jul 25, 2024 ⋅ 8 min read
Jason Mariasis Leader Spotlight

Leader Spotlight: Aligning around the customer’s perspective, with Jason Mariasis

Product Management

Jason Mariasis discusses how he works to bring all departments together to build a shared understanding of the customer’s perspective.

Jessica Srinivas
Jul 23, 2024 ⋅ 9 min read
Josh Patrick Leader Spotlight

Leader Spotlight: Boosting conversion rate optimization, with Josh Patrick

Product Management

Josh Patrick talks about effective conversion rate optimization (CRO) techniques, such as trust builders and safety and security measures.

Jessica Srinivas
Jul 22, 2024 ⋅ 7 min read
Jieying Zheng Leader Spotlight

Leader Spotlight: Effectively prompting repeat behavior, with Jieying Zheng

Product Management

Jieying Zheng, Chief Product and Technology Officer at Bellhop, talks about how she promotes repeat customer behavior in the moving industry.

Jessica Srinivas
Jul 18, 2024 ⋅ 8 min read
Alex Weinstein Leader Spotlight

Leader Spotlight: Focusing on consumer differentiation, with Alex Weinstein

Product Management

Alex Weinstein talks about how Hungryroot has been able to drive industry-leading retention in a saturated field via differentiation and AI.

Jessica Srinivas
Jul 17, 2024 ⋅ 7 min read
Brad Bowers Leader Spotlight

Leader Spotlight: The difference between a product vs. project mentality, with Brad Bowers

Product Management

Brad Bowers, Director, Digital Product Management at Pampered Chef, discusses what it means to have a project vs. product mentality.

Jessica Srinivas
Jul 15, 2024 ⋅ 7 min read
Kelsey Knight Leader Spotlight

Leader Spotlight: Efficiently scaling ecommerce operations, with Kelsey Knight

Product Management

Kelsey Knight talks about one of the most exciting, yet challenging, aspects of ecommerce: that no one strategy works every single time.

Jessica Srinivas
Jul 11, 2024 ⋅ 8 min read
Jason Kirby Leader Spotlight

Leader Spotlight: Ruthlessly iterating the product delivery process, with Jason Kirby

Product Management

Jason Kirby, Chief Product & Technology Officer at Magic Memories, talks about how to instill a lightweight product delivery process.

Jessica Srinivas
Jul 10, 2024 ⋅ 8 min read
Donna Foti Leader Spotlight

Leader Spotlight: How to tell a story using numbers, with Donna Foti

Product Management

Donna Foti talks about her best practices for communicating data, including using the “granny test” and a storytelling narrative.

Jessica Srinivas
Jul 9, 2024 ⋅ 6 min read