It’s the product manager’s responsibility to build and manage a live product roadmap that is fluid and resilient. Discover how to gain buy-in from executives, peers, partners, and customers.

A differentiation strategy is an effort to put your product (or service) in a unique market position that gives you an edge over competitors.

There is more art than science to creating a product vision statement. Check out some examples of product vision statements that drive the development of real-world products.

Creating a go-to-market strategy is more art than science. However, it is crucial to start with a hypothesis, do it early, and make it fluid enough to pivot based on data.

A sound product strategy must include an adoption strategy that considers the end-to-end business processes clients currently use to manage their jobs.

Product managers often struggle to communicate product strategy. See some tips for gaining buy-in from top leadership.