In product development, telling a great story can help engage your stakeholders and customers. But the stories you tell about your product need to be grounded in facts rather than fiction.

Decision-making is a critical part of the PM’s job. Learn how product feature and product market matrices can help you visualize large quantities of data and inform decisions around product strategy.

There are three steps to maximizing the benefits of a cross-functional team: define the purpose, work out the skills you need, and set rules.

The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand what they’re trying to do with it.

Your product features — and how you manage and prioritize them — should be focused on the best way to solve your customers’ problems.