Derek Boman

  • Derek is a design leader working in the fintech space. He is passionate about building and developing design teams, customer-centricity, and lifelong learning. He lives in Salt Lake City, UT.

   



2 Stories by Derek Boman

Visual design strategy in UX: Principles, tutorial, template

A visual design strategy is not only about aesthetics. A good strategy should provide marketplace advantages when executed well.
July 31, 2023 0 7 min read

How UX teams can use the Jobs-to-be-Done framework

The JTBD framework is a theory that helps UX professionals uncover true customer needs and keeps teams focused on solving the right problems.
March 8, 2023 0 6 min read