Derek Boman Derek is a design leader working in the fintech space. He is passionate about building and developing design teams, customer-centricity, and lifelong learning. He lives in Salt Lake City, UT.

Stories by Derek Boman

Visual Design Strategy

Visual design strategy in UX: Principles, tutorial, template

UX Design

A visual design strategy is not only about aesthetics. A good strategy should provide marketplace advantages when executed well.

Derek Boman
Jul 31, 2023 ⋅ 7 min read
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How UX teams can use the Jobs-to-be-Done framework

UX Design

The JTBD framework is a theory that helps UX professionals uncover true customer needs and keeps teams focused on solving the right problems.

Derek Boman
Mar 8, 2023 ⋅ 6 min read