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Derek is a design leader working in the fintech space. He is passionate about building and developing design teams, customer-centricity, and lifelong learning. He lives in Salt Lake City, UT.
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Visual design strategy in UX: Principles, tutorial, template
A visual design strategy is not only about aesthetics. A good strategy should provide marketplace advantages when executed well.
July 31, 2023
7 min read
How UX teams can use the Jobs-to-be-Done framework
The JTBD framework is a theory that helps UX professionals uncover true customer needs and keeps teams focused on solving the right problems.
March 8, 2023
6 min read
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