Derek Boman

  • Derek is a design leader working in the fintech space. He is passionate about building and developing design teams, customer-centricity, and lifelong learning. He lives in Salt Lake City, UT.

   



1 Stories by Derek Boman

How UX teams can use the Jobs-to-be-Done framework

The JTBD framework is a theory that helps UX professionals uncover true customer needs and keeps teams focused on solving the right problems.
March 8, 2023 0 6 min read