Customer obsession is a mindset where every decision made within the company revolves around enhancing the customer experience.

Unbundling involves breaking down a product or service into its individual components, allowing customers to purchase only what they require.

When it comes to managing a product, you need to find the right balance between innovation and optimization.

As the name alludes to, the way you frame a product significantly changes the way your audience receives it.

WAgile integrates the structured, sequential phases of waterfall with the iterative, flexible practices of agile.

A great value proposition might entice a user in the beginning, but you still need a way to maintain their loyalty for years to come.

Apple’s Face ID and Spotify’s Discover Weekly are delighter features. And adding them to your next product will bring smiles. Learn more in this blog.

Product testing evaluates a product’s performance, safety, quality, and compliance with established standards and set goals.

An email list is a collection of email addresses that individuals or businesses use to send messages and newsletters to a group of people.

A/B testing is a method of comparative analysis where two versions of a product change (A and B) are tested against each other.

You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.

Team alignment is a state where team members understand, agree upon, and are committed to achieving clearly defined goals.