Customer observation helps you understand their pain points, needs, user patterns, and in general what works for them versus what doesn’t.

As a PM yourself, you know how difficult and multifaceted the role can be. You need to talk with customers and work on design simultaneously.

Feedback management refers to a structured process for gathering and analyzing feedback to improve products, services, or processes.

“What if” analysis helps product and tech teams create a plan that accounts for various hypothetical situations.

Social commerce occurs when companies use social media platforms to sell products or services to a targeted group of users.

An associate product manager doesn’t have prior product management experience, but can grow into this role via training and mentorship.

Feature parity occurs when the features between two versions of a product remain balanced so that the customer experience isn’t impacted.

In this article, you’ll learn what a feedback loop is, the different types, and how to implement one effectively.

There are five common methodologies that each cater to different teams, industries, and project requirements.

A knowledge base is a centralized location where information is stored in an organized and easy-to-access way.

As the words suggest, Now, Next, Later is a simple roadmap tool that can help teams understand the priority of their work.

Since an organization has multiple teams working on multiple projects, big-picture themes help everyone move in the same direction.