Surbhi Sooni A passionate product leader and strategist.

Stories by Surbhi Sooni

What Is Product-Led Growth? Strategies, Principles, And Examples

What is product-led growth? Strategies, principles, and examples

Product Management

Product-led growth puts the product at the center of everything the organization does. Learn how product-led companies enable growth by focusing on creating an excellent user experience.

Surbhi Sooni
Oct 21, 2022 ⋅ 8 min read
What Is Product Experience? Examples And How To Improve PX

What is product experience? Examples and how to improve PX

Product Management

Best practices to create a good product experience include gathering customer feedback, adhering to quality, following user-centered design (UCD) principles, and applying data-driven product management strategies.

Surbhi Sooni
Sep 9, 2022 ⋅ 7 min read