Jessica Srinivas Content marketing manager @ LogRocket

Stories by Jessica Srinivas

Alex Weinstein Leader Spotlight

Leader Spotlight: Focusing on consumer differentiation, with Alex Weinstein

Product Management

Alex Weinstein talks about how Hungryroot has been able to drive industry-leading retention in a saturated field via differentiation and AI.

Jessica Srinivas
Jul 17, 2024 ⋅ 7 min read
Brad Bowers Leader Spotlight

Leader Spotlight: The difference between a product vs. project mentality, with Brad Bowers

Product Management

Brad Bowers, Director, Digital Product Management at Pampered Chef, discusses what it means to have a project vs. product mentality.

Jessica Srinivas
Jul 15, 2024 ⋅ 7 min read
Kelsey Knight Leader Spotlight

Leader Spotlight: Efficiently scaling ecommerce operations, with Kelsey Knight

Product Management

Kelsey Knight talks about one of the most exciting, yet challenging, aspects of ecommerce: that no one strategy works every single time.

Jessica Srinivas
Jul 11, 2024 ⋅ 8 min read
Jason Kirby Leader Spotlight

Leader Spotlight: Ruthlessly iterating the product delivery process, with Jason Kirby

Product Management

Jason Kirby, Chief Product & Technology Officer at Magic Memories, talks about how to instill a lightweight product delivery process.

Jessica Srinivas
Jul 10, 2024 ⋅ 8 min read
Donna Foti Leader Spotlight

Leader Spotlight: How to tell a story using numbers, with Donna Foti

Product Management

Donna Foti talks about her best practices for communicating data, including using the “granny test” and a storytelling narrative.

Jessica Srinivas
Jul 9, 2024 ⋅ 6 min read
Stephanie Drago Leader Spotlight

Leader Spotlight: Leveraging control groups for effective decision-making, with Stephanie Drago

Product Management

Stephanie Drago talks about a pilot program she launched that unlocked new, data-backed insights into how shipping costs impact revenue.

Jessica Srinivas
Jul 8, 2024 ⋅ 9 min read
Sarah Carusona Leader Spotlight

Leader Spotlight: Leveraging creative testing frameworks, with Sarah Carusona

Product Management

Sarah Carusona talks about her creative testing framework and how she broke down goals for each team member for their Meta account.

Jessica Srinivas
Jul 1, 2024 ⋅ 8 min read
Brian Bates Leader Spotlight

Leader Spotlight: Slowing things down to run really fast, with Brian Bates

Product Management

Brian Bates, Senior Vice President of Business Development at Lively Root, talks about how he works to scale small startups.

Jessica Srinivas
Jun 28, 2024 ⋅ 6 min read
Ryan Hinshaw Leader Spotlight

Leader Spotlight: Treating each innovation as a startup within a startup, with Ryan Hinshaw

Product Management

Ryan Hinshaw talks about how he helped implement a “startup inside of a startup” approach when developing an entirely new product at Lattice.

Jessica Srinivas
Jun 27, 2024 ⋅ 9 min read
Dakota Keyser Leader Spotlight

Leader Spotlight: Creating a culture around data, with Dakota Keyser

Product Management

Dakota Keyser talks about how he helped implement a data-driven culture in teams throughout the company in his past roles.

Jessica Srinivas
Jun 26, 2024 ⋅ 8 min read
Deepa Muralikrishnan Leader Spotlight

Leader Spotlight: Increasing your product’s value proposition, with Deepa Muralikrishnan

Product Management

Deepa Muralikrishnan discusses how she continuously evolves products and their value propositions to meet changing factors.

Jessica Srinivas
Jun 24, 2024 ⋅ 7 min read
Amy Saunders Leader Spotlight

Leader Spotlight: Cracking the code to end-to-end customer experience, with Amy Saunders

Product Management

Amy Saunders talks about how end-to-end customer experience is like a content supply chain, as well as the power of “and” instead of “or.”

Jessica Srinivas
Jun 21, 2024 ⋅ 8 min read