Product Management

How to write a creative brief: Templates and guide…

A creative brief is a document that sets out the strategy, approach, path, and deliverables of a creative project.
Klaas Hermans
7 min read

Scrum is a framework, not a silver bullet

Scrum isn’t evil by design. It’s just like a game of telephone — by the end, it’s nothing like what it’s supposed to be.
David Pereira
5 min read

Work SMARTER, not harder: How to write modern SMART…

In the time between the first paper on SMART goals being released and today, research has advanced and proposed two new values: (E)thical and...
Antonio da Fonseca Neto
8 min read

How to effectively manage product risks as a product…

While the generic term of risk applies to an organization, product risk refers to the effect of uncertainty on developing a product.
Raluca Piteiu-Apostol
6 min read

Digital monetization trends to watch in 2023

Monetization has never been sexy. But in 2023, it’s not enough to have a strong value proposition to win the market. You also need...
Bart Krawczyk
3 min read

Conversion funnel analysis: How to optimize your customer journey

In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze...
Surbhi Sooni
7 min read

How to run a proper project kickoff meeting (with…

Initiative kickoff is a critical event in product development. Do it well, and you’ll increase your odds of succeeding. Do it poorly and, at...
Bart Krawczyk
6 min read

Improve operations with a product management maturity model

As a company's product management practices mature, certain characteristics tend to emerge, such as the way that products are planned, built, and delivered.
Ayub Yanturin
7 min read

How to convey your project vision easily with a…

There are several methods for presenting project ideas in kick-off meetings, but a project charter is all you need for a fresh start.
Zeynep Cansu Yildirim
7 min read

Agile explained: The 4 Agile Manifesto values and 12…

In this guide, we’ll introduce you to the concept of agile product development and then break down the Agile Manifesto with a focus on...
Jordan Lamborn
14 min read

What is continuous improvement? Process, examples, methodologies

When teams are overwhelmed by unsustainable pressure to deliver more than they possibly can, their attention naturally shifts to maximizing output rather than improving...
David Pereira
4 min read

What is a technical product manager and what do…

A technical product manager isn’t expected to do any programming or coding; they just need to understand the engineering and technical aspects of the...
Anjana Rao
4 min read