Product Management

Understanding sunk costs in product management

Product managers must learn how to estimate the gravitas of their decisions and how to cut losses gracefully (with minimal damage) when they inevitably...
Daniel Schwarz
5 min read

Using RAID logs for strategic project documentation (with template)

A RAID log is the perfect tool to anticipate and track all the risks, actions, issues, and decisions revolving a project.
Robert Drury
6 min read

You are not your customer: How to avoid building…

If you see yourself as the customer, you'll make decisions based on what YOU deem necessary. The problem is that your customers may not...
Glenn Block
6 min read

What is the 80/20 rule (Pareto Principle) in business?

Using the 80/20 elements, outcome, simplicity, progress, and satisfaction, will help you understand whether the last 20 percent of outcome is worth pursuing.
David Pereira
5 min read

What are deliverables in agile and why do we…

Deliverables can often feel like an imposed requirement without purpose. So, if agile is such a popular way of working, why are deliverables still...
Emma Burt
3 min read

How to create buyer personas (with templates and examples)

A buyer persona, sometimes called a customer or user persona, is a description of your target customer. It's designed to capture who the customer...
Uju Ezeanyagu
7 min read

Product management conferences in 2023: A complete list

2023 is here, and so is a new slate of conferences and events. To help you plan, we’ve prepared a comprehensive list of product...
Bart Krawczyk
3 min read

Kanban vs. scrum: Choosing the right process for your…

Both scrum and Kanban are great and can be practiced in any kind of project, provided you know how efficiently they can be used...
Praveenkumar Revankar
17 min read

What is a crisis management plan? 5 steps with…

A crisis management plan should include proactive communication, rational prioritization of tasks, and a process to apply lessons learned.
David Pereira
6 min read

What are release notes and how to write good…

The way you use release notes contributes to your overall brand perception. There are more interesting ways to convey information than just sharing dry...
Bart Krawczyk
5 min read

5 product management trends to monitor in 2023

We discuss five product management trends to keep your eye on in 2023, including an increased focus on monetization, data, remote work, and specialized...
Bart Krawczyk
3 min read

Understand users better with customer journey mapping

Customer journey mapping is when you create a map of the stages customers undergo while choosing and using your product.
Bindiya Thakkar
7 min read