Product Management
To win over your target audience, you need to transform your offering into a market-driven product. That’s where the marketing requirements document (MRD) comes...
In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.
Business value is a powerful metric. Use it to assess your current standing, estimate your future potential, and plan a path to bridge the...
Although there’s a point of diminishing returns when it comes to technical knowledge for product managers, it’s farther away than you might think.
DACI is a decision-making framework for agile, cross-functional teams designed to clarify expectations around roles and responsibilities. Learn more about this and other related...
The vision outlined in a well-written business roadmap gives focus and support to the entire organization and ensures that all areas of the business...
B2B product management focuses on ROI calculations whereas B2C PMs are more flexible and UX-driven. Explore examples to learn more about these key differences...
As with every process in agile development, the product development lifecycle is designed to help teams deliver value quickly and effectively through learning and...
AARRR metrics — also known as pirate metrics — focus on every stage of the customer lifecycle to help you gain actionable insights into your...
The fields of project management and product management are commonly — and erroneously — used interchangeably. In this guide, we unpack how the two...
Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for...
The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand...
