Product Management

4 laws and effects that govern user behavior

We'll introduce you to four of the most impactful laws, effects, and principles that influence user behavior: the Von Restorff effect, Miller's law, Hick's...
Robert Drury
4 min read

A 5-step framework for running great sprint retrospective sessions

There's no one-size-fits-all approach to running a sprint retro, but a tried-and-true framework includes five steps: Set the stage, gather data, generate insights, decide...
Bart Krawczyk
4 min read

How to use a product matrix for decision-making (template)

Decision-making is a critical part of the PM's job. Learn how product feature and product market matrices can help you visualize large quantities of...
Emma Burt
3 min read

Top product management training courses and programs

It's hard to distinguish courses and programs that are truly worth your time and money from the ones that are just a waste of...
Bart Krawczyk
6 min read

What is customer experience? Definition, examples, strategies

Delivering an excellent customer experience is essential to any product. The better the experience, the more repeat purchase, upsell, and advocacy of the product...
Klaas Hermans
7 min read

What is a perceptual map and how to build…

A perceptual map is a visual aid that shows how consumers perceive a product compared to its competitors in the market.
Monica Dhiman
6 min read

Customer exit surveys for products: How and what to…

The purpose of a customer exit survey is not to discover all of the opportunities for improvement, just the critical issues causing customers to...
Daniel Schwarz
7 min read

What is divergent thinking and why is it important?

Divergent thinking is the process of thinking of different ways to overcome a figurative boulder blocking a path instead of obsessing about climbing it.
Antonio da Fonseca Neto
5 min read

What are vanity metrics? Examples and how to avoid…

When teams focus on vanity metrics, they take their product in the wrong direction. Yet, PMs and other teams frequently fall into the pit...
Sara Nguyen
4 min read

20 fresh retrospective session formats and ideas

It might seem like reinventing the wheel, but it takes just 10–20 minutes of prep to devise an exciting retro format — an investment...
Bart Krawczyk
6 min read

What is program management?

Program management refers to the supervision of separate projects that share a unifying theme or enterprise target.
Roy Cobby
5 min read

Customer satisfaction survey templates, examples, and questions

In today’s customer-centric and data-driven world, capturing the voice of the customer is crucial. Customer satisfaction surveys help you understand how your users feel...
Klaas Hermans
8 min read