Product Management

What is affinity grouping? Definition, examples, and how-to

In this article, we introduce the affinity grouping method. We share tools and best practices and examine how you can integrate analytics.
Zeynep Cansu Yildirim
6 min read

What are sprint goals? Why you need them and…

Sprint goals are an essential element of the product development lifecycle because they help the team focus, enable self-organization, and frame expectations across organizations.
Bart Krawczyk
4 min read

How to write an executive summary: Templates and examples

The executive summary can be a great way for product managers to secure buy-in quickly from upper management and senior stakeholders.
Shehab Beram
4 min read

What is a greenfield project? Definition and stages

A greenfield project is one that does not have any existing infrastructure or legacy systems — i.e., a project built from scratch. Learn the...
Aniket Parihar
6 min read

What are product specifications? Guide, examples, and template

In this guide, we’ll demonstrate how you can use product specs to drive better discovery, promote collaboration, identify problems, and validate solutions.
Emma Burt
5 min read

Total addressable market (TAM): Definition and how to calculate

A product’s total addressable market is an important realization — that there's room for scalability. It also defines the wider view and scope of...
Surbhi Sooni
6 min read

What is the software development lifecycle (SDLC)? Phases and…

The SDLC is designed to save costs, build quality and complex software, and satisfy the end-user. An overview of the software development life cycle...
Shehab Beram
6 min read

What are Liberating Structures? Introduction and examples

Liberating Structures, such as 1-2-4-All, are microstructures designed to help everyone produce better results within a short amount of time.
Bart Krawczyk
4 min read

How to calculate lifetime value for SaaS products

Lifetime value is one of the most important metrics for subscription-based/SaaS products. Learn how to calculate LTV and see how you can use it...
Bart Krawczyk
6 min read

What is a mockup? Definition, types, and how to…

A mockup is a visual representation of an idea. In software development, mockups are often used to communicate the product vision across teams.
Suhasini Gadam
7 min read

A guide to project planning (with template and examples)

Every project needs a goal or outcome for the team to understand what they are supposed to do. Project planning helps achieve that.
Aniket Parihar
7 min read

Agile transformation: Roadmap, challenges, and frameworks

For organizations that weren’t “born agile,” undergoing an agile transformation is no longer optional but critical to remain in the game.
David Pereira
7 min read